'This is a significant opportunity for the company, enabling us to enter one of the world's largest markets with a new and compelling sportsbook product,' said Mr.

In late 2020 Golden Matrix entered into a software license and services agreement with Amelco to market and distribute Amelco's turnkey solution to licensed operators in regulated markets worldwide. The custom-built sportsbook is powered by Amelco UK ( a leading provider of sports betting platforms to global Tier 1 operators. Cricket is not only part of Indian culture that has one of the world's largest populations, currently 1.3 billion people, but also has 2-3 billion fans across India, UK, Pakistan, Asia, Sri Lanka, Zimbabwe, West Indies, Australia, New Zealand and Africa. Cricket is the second most popular sport in the world. According to Golden Matrix CEO Brian Goodman, 'The launch of the sportsbook platform with this particular customer has been timed to coincide with one of the world's most popular events, the season's kick-off of the Indian Premier (Cricket) League (IPL).

Matrix sports betting system